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How to run a MASSIVE giveaway using Facebook advertising

Here is my FAVORITE Facebook ads strategy:

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How to run massive Facebook giveaway campaigns using Facebook advertising

About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small businesses and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.

Ever wondered how to just completely smash a Facebook ad? Giveaways are really great for that. In this video, I explain how to run a Facebook giveaway that will bring you a great sum of reward.

My last campaign got me 100,000 views for a restaurant where we gave away $100. Now, we did have a nice video but that only has a little bit to do with it. To run a massive Facebook giveaway just make sure you follow these simple steps:

-Create an offer, and give something away
-Tell the audience to like, share, and comment on the post
-Monetize the video views by creating a custom audience once the ad campaign has ended

This will overall give you a massive reach when you’re running your Facebook ads. Use the per post engagement objective in the Facebook business manager.

Facebook Advertising For Shopify Stores:

To learn more about Facebook advertising go here:

Setting Up The Facebook Pixel:

Facebook Advertising For B2B Sales:

How to grow your email list with FB ads:

Have a social media marketing question? Email me: Ruan_Marinho@Develomark.com

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Nguồn: https://rdccairo.org/

Xem thêm bài viết khác: https://rdccairo.org/giai-tri/

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49 COMMENTS

  1. AkosM Posted on June 11, 2020 at 3:07 am

    Hi there Ruan! watching this on 31/05/2020 and first pause on 1:11 mark..I see you were asking for "Tag A Friend" plus "Share This Post" Wasn't that against the FB rules at that time? Secondly do You post the contest in Your Clients' FB? On 1:31 mark i can see "Raymond Jewelers and below "published by Ruan M.Marihno" . For me looks like its in Your Client's Page. You risk Your Client's Page to get Banned asking these entry requirements…i think they were illegal back on 2017 too. Are these Business Pages You set up for your clients from zero, or are they already existing clients' pages? You have to be more carefull anyways….Thank you for the insights!!!!!

    Reply
  2. Motor Bux Posted on June 11, 2020 at 3:07 am

    is this allowed per fb ad policy??

    Reply
  3. C. Lincoln Posted on June 11, 2020 at 3:07 am

    Facebook doesn't like anything that doesn't make them money.

    So you asking for people to tag friends and share the posts (so you don't have to spend money on ads) will get you banned. I swear to God.

    Reply
  4. kane uchiha Posted on June 11, 2020 at 3:07 am

    why not do anything on "detailed targeting" at 7:27? Thank you!

    Reply
  5. Deborah Price Posted on June 11, 2020 at 3:07 am

    nice video, some rules have changed in Facebook Do's and Dont's but over all a good informative video. If you have not done so yet, please be careful where your video feed is. I could not see the full Upper Right side of webpage to know where to click to get into backend of Facebook . Tku Debb

    Reply
  6. Smacky TV Posted on June 11, 2020 at 3:07 am

    is this not against promotion guideline on fb?

    Reply
  7. ruth nelson Posted on June 11, 2020 at 3:07 am

    What is the point of doing the free gift card ?Are you being paid by the restaurant to advertise the giftcard

    Reply
  8. RafflesNow Social Posted on June 11, 2020 at 3:07 am

    Now you can raffle easier & smarter with RafflesNow.
    This all-new, fully automated 50/50 Raffle App available is now as a free download on both the App Store & Google Play!

    Promo video: https://www.youtube.com/watch?v=U7M-g4Jcm6c

    Reply
  9. roberta Scharon Posted on June 11, 2020 at 3:07 am

    Hi Ruan! I was told by wish pond that I can't directly ask participants to like share or comment.

    Reply
  10. Batch News Posted on June 11, 2020 at 3:07 am

    💻You subscribe 📱You subscribe 🗽Like and comment to confirm

    Reply
  11. Robert L Posted on June 11, 2020 at 3:07 am

    Good video bud! ** Question: Why did you switch to personal profile (instead of restaurant) before sharing to the public groups?

    Reply
  12. Jens Als Thygesen Posted on June 11, 2020 at 3:07 am

    Great video! But I dont have the option to add an existing post I would like to boost when I choose engagement as a campagin. I can only create a new ad. Have Facebook changed how this work or is it something with my manager settings?

    Reply
  13. Antonis Fassolas Posted on June 11, 2020 at 3:07 am

    Your ad was set for engagement but at the end of the video 8:51 it shows that it has a Like page on the right side. How was this done? When I choose the Call to action button it does not have Like page (when in engagement campaign) ? Has something changed in Facebook ?

    Reply
  14. Full Circle Posted on June 11, 2020 at 3:07 am

    HI There, Any advice on the best way on how to pick the winner so it doesn't look staged

    Reply
  15. S. Anderson Posted on June 11, 2020 at 3:07 am

    Can you still do Like, Share, Tag giveaways or should we try another way in 2019. I really want to do a giveaway in the 1st Qtr for a service/program that I offer.

    Reply
  16. John Patricelli Posted on June 11, 2020 at 3:07 am

    I have used the 1st part of this method with mixed results. Excited about "going into the backside of FB", You don't name the tab to click & it is physically covered by your face. Thank You

    Reply
  17. Charlene Arsenault Posted on June 11, 2020 at 3:07 am

    Hey, awesome, informative video. A major factor that seems to be missing, and I cannot find anywhere, is—how does one collect the "contestants?" How do you accurately and easily collect those who have liked it, shared it, and choose the winner ultimately?

    Reply
  18. Eric Stack Posted on June 11, 2020 at 3:07 am

    This blog broke it down the easiest way to understand their rules WITH examples: https://www.shortstack.com/blog/is-your-facebook-contest-legal-infographic-2/

    Reply
  19. Henk Schepens Posted on June 11, 2020 at 3:07 am

    In which video do you explain this giveaway contest to capture emails? 🙂

    Reply
  20. Matt Sayle Posted on June 11, 2020 at 3:07 am

    For the amount of Reach you're getting, the engagement levels are actually terrible.

    Reply
  21. Amir B Posted on June 11, 2020 at 3:07 am

    great information! thanks Ruan

    Reply
  22. Jackson Sandland Posted on June 11, 2020 at 3:07 am

    Epic!

    Reply
  23. Діма Чорненький Posted on June 11, 2020 at 3:07 am

    Pure gold

    Reply
  24. Alison Nicholl Posted on June 11, 2020 at 3:07 am

    Does all this apply to the UK version ?…

    Reply
  25. Lonnie Welch Posted on June 11, 2020 at 3:07 am

    I like the giveaway can you still use this method? I have a sports program I would like to use this with.

    Reply
  26. Dave Thomson Posted on June 11, 2020 at 3:07 am

    "You cannot ask entrants to share your giveaway on their personal timeline or with their friends as a means of entry. Any kind of action that involves a personal timeline or friend connection isn’t allowed (tagging, messaging, etc)." Meaning you can't require it for them to enter.

    Reply
  27. The Natural Lawyer Posted on June 11, 2020 at 3:07 am

    how long before we run the actual ad do we let it run organically?

    Reply
  28. serobinson003 Posted on June 11, 2020 at 3:07 am

    How would you change your strategy for a competition targeted at the UK, USA and Canada? I have recently just launched a big giveaway and it's not getting as much traction as I would like

    Reply
  29. Nick Kenens Posted on June 11, 2020 at 3:07 am

    Always love seeing the journey of other entrepreneurs, keep doing what you're doing! 🚀

    Reply
  30. Anderhils Posted on June 11, 2020 at 3:07 am

    Why connect to WIFI in an era where stable 4G is everywhere? is there any particular reason? Please answer and thanks for your guide!

    Reply
  31. Shanid E Posted on June 11, 2020 at 3:07 am

    how we can predit winner

    Reply
  32. Tasos Dion Posted on June 11, 2020 at 3:07 am

    FACEBOOK – Administration of a Promotion
    "Share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted.
    https://www.facebook.com/policies/pages_groups_events/

    Reply
  33. Angelique Kilmer Posted on June 11, 2020 at 3:07 am

    Hey! I checked out your video yesterday I realised I messed up somewhere when I originally created my FB page + ads account a few months ago and hoping you could you could try and maybe help me.
    You suggested re-sharing the contest to local pages in the area. Well, my page won't allow me to post as me but only as the actual page.- hope that makes sense

    I have spend hours trying to change setting ect and I just can't see how to fix it. I would really appreciate any help / suggestions you or anyone may have!

    Reply
  34. Tu Bless Posted on June 11, 2020 at 3:07 am

    Thank you Ruan for the info, God bless.

    Reply
  35. Del Oc Posted on June 11, 2020 at 3:07 am

    is it possible to ask people to like your page? i read somewhere Facebook doesn't allow that. Hope someone answers. Thank you!

    Reply
  36. Gustavo Razo Posted on June 11, 2020 at 3:07 am

    Whats the goal of the campaign? Get likes on the business page? Views on the video? Get people to come to the restaurant or just exposure

    Reply
  37. Jakawan Klein Posted on June 11, 2020 at 3:07 am

    I was told this is called "engagement baiting" and can get your ad account shut down 🙁 man.. wish we could still do this!!
    Ruan, any advice? Are you still using this method?

    Reply
  38. Jake Gleichman Posted on June 11, 2020 at 3:07 am

    What system do you use to pick and choose your winner?

    Reply
  39. Jiandong Zhang Posted on June 11, 2020 at 3:07 am

    clear.thanks.

    Reply
  40. Matthew Fleshman Posted on June 11, 2020 at 3:07 am

    You cannot require people to Share and Tag. I think your clients will be upset when their FB page gets shut down……

    Reply
  41. Lili MUA Posted on June 11, 2020 at 3:07 am

    Great to see someone make a video and actually show the process! So many say they do but then don’t show the details of doing.

    At the end of the video it would have been good to see a few days results after you posted. Like day 1 got this amount etc. showing the insights maybe.

    Still, great informative video!

    Reply
  42. Awan Film Posted on June 11, 2020 at 3:07 am

    Pardon me, is it not too risky for today? i mean, Did You read Facebook official news about "Engagement Bait"?, i feel like your way on this video is kind of Facebook don't like, please correct me.
    and let me paste some of their statement here : "People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait."

    Reply
  43. Brad Parsons Posted on June 11, 2020 at 3:07 am

    Great video.. Is it not against FB law to ask to SHARE and TAG the post for Entry? Thanks.

    Reply
  44. Jonah Harry Posted on June 11, 2020 at 3:07 am

    Hi if you doing facebook ads, where do you find financial for example 30-40k bracket?

    Reply
  45. Jeremiahs Landscape Services Posted on June 11, 2020 at 3:07 am

    Did it help you build your agency?

    Reply
  46. Josh Brown Posted on June 11, 2020 at 3:07 am

    Hello,

    Thank you for the useful information on Facebook Contests. How do I follow up with non-winners and create a voucher for a discounted product? Is there a program that I can use to create a coupon code?

    Reply
  47. Marcel Mbeleg Posted on June 11, 2020 at 3:07 am

    Hi guy very very big this this stuff !!!!!!!!!

    Reply
  48. Jeremiahs Landscape Services Posted on June 11, 2020 at 3:07 am

    Did you buy Tail Lopez 67 steps course?

    Reply
  49. Ekemini Innocent Udeme Posted on June 11, 2020 at 3:07 am

    Hey Ruan I Can't find you on Facebook

    Reply
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