How To Run A MASSIVE Facebook Giveaway With Facebook ADS

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How to run a MASSIVE giveaway using Facebook advertising

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How to run massive Facebook giveaway campaigns using Facebook advertising

About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small businesses and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.

Ever wondered how to just completely smash a Facebook ad? Giveaways are really great for that. In this video, I explain how to run a Facebook giveaway that will bring you a great sum of reward.

My last campaign got me 100,000 views for a restaurant where we gave away $100. Now, we did have a nice video but that only has a little bit to do with it. To run a massive Facebook giveaway just make sure you follow these simple steps:

-Create an offer, and give something away
-Tell the audience to like, share, and comment on the post
-Monetize the video views by creating a custom audience once the ad campaign has ended

This will overall give you a massive reach when you’re running your Facebook ads. Use the per post engagement objective in the Facebook business manager.

Facebook Advertising For Shopify Stores:

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  • Hi there Ruan! watching this on 31/05/2020 and first pause on 1:11 mark..I see you were asking for "Tag A Friend" plus "Share This Post" Wasn't that against the FB rules at that time? Secondly do You post the contest in Your Clients' FB? On 1:31 mark i can see "Raymond Jewelers and below "published by Ruan M.Marihno" . For me looks like its in Your Client's Page. You risk Your Client's Page to get Banned asking these entry requirements…i think they were illegal back on 2017 too. Are these Business Pages You set up for your clients from zero, or are they already existing clients' pages? You have to be more carefull anyways….Thank you for the insights!!!!!

    AkosM June 11, 2020 3:07 am Reply
  • is this allowed per fb ad policy??

    Motor Bux June 11, 2020 3:07 am Reply
  • Facebook doesn't like anything that doesn't make them money.

    So you asking for people to tag friends and share the posts (so you don't have to spend money on ads) will get you banned. I swear to God.

    C. Lincoln June 11, 2020 3:07 am Reply
  • why not do anything on "detailed targeting" at 7:27? Thank you!

    kane uchiha June 11, 2020 3:07 am Reply
  • nice video, some rules have changed in Facebook Do's and Dont's but over all a good informative video. If you have not done so yet, please be careful where your video feed is. I could not see the full Upper Right side of webpage to know where to click to get into backend of Facebook . Tku Debb

    Deborah Price June 11, 2020 3:07 am Reply
  • is this not against promotion guideline on fb?

    Smacky TV June 11, 2020 3:07 am Reply
  • What is the point of doing the free gift card ?Are you being paid by the restaurant to advertise the giftcard

    ruth nelson June 11, 2020 3:07 am Reply
  • Now you can raffle easier & smarter with RafflesNow.
    This all-new, fully automated 50/50 Raffle App available is now as a free download on both the App Store & Google Play!

    Promo video:

    RafflesNow Social June 11, 2020 3:07 am Reply
  • Hi Ruan! I was told by wish pond that I can't directly ask participants to like share or comment.

    roberta Scharon June 11, 2020 3:07 am Reply
  • 💻You subscribe 📱You subscribe 🗽Like and comment to confirm

    Batch News June 11, 2020 3:07 am Reply
  • Good video bud! ** Question: Why did you switch to personal profile (instead of restaurant) before sharing to the public groups?

    Robert L June 11, 2020 3:07 am Reply
  • Great video! But I dont have the option to add an existing post I would like to boost when I choose engagement as a campagin. I can only create a new ad. Have Facebook changed how this work or is it something with my manager settings?

    Jens Als Thygesen June 11, 2020 3:07 am Reply
  • Your ad was set for engagement but at the end of the video 8:51 it shows that it has a Like page on the right side. How was this done? When I choose the Call to action button it does not have Like page (when in engagement campaign) ? Has something changed in Facebook ?

    Antonis Fassolas June 11, 2020 3:07 am Reply
  • HI There, Any advice on the best way on how to pick the winner so it doesn't look staged

    Full Circle June 11, 2020 3:07 am Reply
  • Can you still do Like, Share, Tag giveaways or should we try another way in 2019. I really want to do a giveaway in the 1st Qtr for a service/program that I offer.

    S. Anderson June 11, 2020 3:07 am Reply
  • I have used the 1st part of this method with mixed results. Excited about "going into the backside of FB", You don't name the tab to click & it is physically covered by your face. Thank You

    John Patricelli June 11, 2020 3:07 am Reply
  • Hey, awesome, informative video. A major factor that seems to be missing, and I cannot find anywhere, is—how does one collect the "contestants?" How do you accurately and easily collect those who have liked it, shared it, and choose the winner ultimately?

    Charlene Arsenault June 11, 2020 3:07 am Reply
  • This blog broke it down the easiest way to understand their rules WITH examples:

    Eric Stack June 11, 2020 3:07 am Reply
  • In which video do you explain this giveaway contest to capture emails? 🙂

    Henk Schepens June 11, 2020 3:07 am Reply
  • For the amount of Reach you're getting, the engagement levels are actually terrible.

    Matt Sayle June 11, 2020 3:07 am Reply
  • great information! thanks Ruan

    Amir B June 11, 2020 3:07 am Reply
  • Epic!

    Jackson Sandland June 11, 2020 3:07 am Reply
  • Pure gold

    Діма Чорненький June 11, 2020 3:07 am Reply
  • Does all this apply to the UK version ?…

    Alison Nicholl June 11, 2020 3:07 am Reply
  • I like the giveaway can you still use this method? I have a sports program I would like to use this with.

    Lonnie Welch June 11, 2020 3:07 am Reply
  • "You cannot ask entrants to share your giveaway on their personal timeline or with their friends as a means of entry. Any kind of action that involves a personal timeline or friend connection isn’t allowed (tagging, messaging, etc)." Meaning you can't require it for them to enter.

    Dave Thomson June 11, 2020 3:07 am Reply
  • how long before we run the actual ad do we let it run organically?

    The Natural Lawyer June 11, 2020 3:07 am Reply
  • How would you change your strategy for a competition targeted at the UK, USA and Canada? I have recently just launched a big giveaway and it's not getting as much traction as I would like

    serobinson003 June 11, 2020 3:07 am Reply
  • Always love seeing the journey of other entrepreneurs, keep doing what you're doing! 🚀

    Nick Kenens June 11, 2020 3:07 am Reply
  • Why connect to WIFI in an era where stable 4G is everywhere? is there any particular reason? Please answer and thanks for your guide!

    Anderhils June 11, 2020 3:07 am Reply
  • how we can predit winner

    Shanid E June 11, 2020 3:07 am Reply
  • FACEBOOK – Administration of a Promotion
    "Share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted.

    Tasos Dion June 11, 2020 3:07 am Reply
  • Hey! I checked out your video yesterday I realised I messed up somewhere when I originally created my FB page + ads account a few months ago and hoping you could you could try and maybe help me.
    You suggested re-sharing the contest to local pages in the area. Well, my page won't allow me to post as me but only as the actual page.- hope that makes sense

    I have spend hours trying to change setting ect and I just can't see how to fix it. I would really appreciate any help / suggestions you or anyone may have!

    Angelique Kilmer June 11, 2020 3:07 am Reply
  • Thank you Ruan for the info, God bless.

    Tu Bless June 11, 2020 3:07 am Reply
  • is it possible to ask people to like your page? i read somewhere Facebook doesn't allow that. Hope someone answers. Thank you!

    Del Oc June 11, 2020 3:07 am Reply
  • Whats the goal of the campaign? Get likes on the business page? Views on the video? Get people to come to the restaurant or just exposure

    Gustavo Razo June 11, 2020 3:07 am Reply
  • I was told this is called "engagement baiting" and can get your ad account shut down 🙁 man.. wish we could still do this!!
    Ruan, any advice? Are you still using this method?

    Jakawan Klein June 11, 2020 3:07 am Reply
  • What system do you use to pick and choose your winner?

    Jake Gleichman June 11, 2020 3:07 am Reply
  • clear.thanks.

    Jiandong Zhang June 11, 2020 3:07 am Reply
  • You cannot require people to Share and Tag. I think your clients will be upset when their FB page gets shut down……

    Matthew Fleshman June 11, 2020 3:07 am Reply
  • Great to see someone make a video and actually show the process! So many say they do but then don’t show the details of doing.

    At the end of the video it would have been good to see a few days results after you posted. Like day 1 got this amount etc. showing the insights maybe.

    Still, great informative video!

    Lili MUA June 11, 2020 3:07 am Reply
  • Pardon me, is it not too risky for today? i mean, Did You read Facebook official news about "Engagement Bait"?, i feel like your way on this video is kind of Facebook don't like, please correct me.
    and let me paste some of their statement here : "People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait."

    Awan Film June 11, 2020 3:07 am Reply
  • Great video.. Is it not against FB law to ask to SHARE and TAG the post for Entry? Thanks.

    Brad Parsons June 11, 2020 3:07 am Reply
  • Hi if you doing facebook ads, where do you find financial for example 30-40k bracket?

    Jonah Harry June 11, 2020 3:07 am Reply
  • Did it help you build your agency?

    Jeremiahs Landscape Services June 11, 2020 3:07 am Reply
  • Hello,

    Thank you for the useful information on Facebook Contests. How do I follow up with non-winners and create a voucher for a discounted product? Is there a program that I can use to create a coupon code?

    Josh Brown June 11, 2020 3:07 am Reply
  • Hi guy very very big this this stuff !!!!!!!!!

    Marcel Mbeleg June 11, 2020 3:07 am Reply
  • Did you buy Tail Lopez 67 steps course?

    Jeremiahs Landscape Services June 11, 2020 3:07 am Reply
  • Hey Ruan I Can't find you on Facebook

    Ekemini Innocent Udeme June 11, 2020 3:07 am Reply

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